How is GreenWheel Gardens different from other controlled environment vertical gardening ventures?


Typical vertical gardening systems often use trellises, walls, or layers of plants on shelves stacked one above another each with its own set of LED lights and flood plane watering or countless tubes for watering the plants. These types of systems are very manpower and maintenance intensive, and require a lot of production handling because plants are transplanted at the seed stage. This process or system of growing makes much less economical sense to grow produce at industrial scale. This led to the development of the GreenWheel Gardens Growing technology by Casey Call, the founder of GreenWheel Gardens. With his vast experience working in the LED lighting industry with LED lighting projects that include the New World Trade Center, New Year's Eve Times Square Ball for 2013 and 2014, the Chanel buildings in Japan, and other noteworthy projects he created the base LED technology and computer controls for GreenWheel. Anticipating a need for more productive farming techniques, Casey developed a holistic grow system that would include his patented computer controlled LED light improvements and computer controls that monitor, establish color/light profiles, and collect data from the grow cycle of our crops.

In the late 1970's early 1980's NASA needed to grow produce in space and developed a rotatory growing apparatus device somewhat like a Ferris wheel in which baby plants would be inserted into the device. The device would rotate towards a light source and the roots of the plants would be watered as they dipped into a water pool. Casey Call adapted this process making significant improvements on the device. Since the advent of the NASA wheel, several patents have been applied for and granted, some of which have lapsed. What makes Casey's grow system superior is that there are not just significant improvements on the design of the wheel and the innovative tray system but more importantly the computer controls and data acquisition that we are fully developing and patenting. Due to the significant costs and complexity of patents, GreenWheel Gardens operates under the veil of a trade secret. In this way Casey's innovations are protected by non disclosure agreements and secrecy until we have fully developed and vetted our process at which point we apply for specific patents.

With our grow system's design superiority, once the seeds are planted, the plants are not touched again until the trays are taken off the grow system at harvest time approximately thirty days later. Casey is developing an advanced computer monitoring program that will track changes in temperature, time, duration of light and water and will compare the data to production outcomes. By tracking this data (and much more) we will be able to maximize growing efficiencies for each type of plant over time. Because of the efficiency of growing operations, one employee can effectively manage as many as 20 machines.

To put this into perspective in a typical 40,000 square foot warehouse 200 grow systems can grow between 600,000 and 800,000 pounds of high-end produce. Because our produce is grown in near perfect conditions, the produce is superior to produce grown as field crops. As we create our own compost and vermiculture, which drives down our overhead and improves our quality control, our produce is both very nutritious and delicious.

GreenWheel Gardens never uses chemicals, pesticides and only starts with organic or heirloom seed. The end result of our total system approach is a product that is sustainable, uses very little water, is chemical and pesticide free, and locally grown which equates to a product that is environmentally friendly, scalable, with negligible transportation related expenses. It is our intention to establish our Urban Grow Centers and sell high end produce to produce brokers across America. The broker profits by virtue of no transportation expenses and grow on demand efficiency.

We have already built one of systems and based on our results we are convinced that our financial projections are reasonable and obtainable. Our overall projections have been built very conservatively and if we are only half as successful as we predict, our project warrants funding. We are seeking an base investment of $500,000 to build out a scaled UGC (urban grow center) of 20 systems in a 5,000 square foot warehouse to demonstrate to brokers our viability. As soon as our scaled UGC is built and produce is being sold to produce brokers, we want to increase funding with a additional infusion of 1.5 million dollars to expand operations then close our funding rounds with an another infusion of 3 million dollars for a total investment of 5 million dollars. We project a very profitable business with a high rate of return in a more than reasonable time frame that profit margins will continually to improve over time.

For more specific information on our venture please ask for our financial proforma and our business plan.


  GreenWheel Gardens Urban Farms, Inc 2015 gwgfoods.com  
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